Empowering Global Confectionery Brands with Trusted Distribution and Sweet Innovation
A Legacy of Excellence of Buhumaid Group
Buhumaid General Trading is proud to be part of the Buhumaid Group, a trusted name in the UAE’s business landscape for over 25 years. Since 1996, the Group has built a solid reputation for accelerating the growth of international brands and empowering local ventures, providing them with the strategic direction, infrastructure, and market insight to thrive across the region.
Backed by decades of experience, Buhumaid General Trading draws strength from the Group’s deep-rooted business expertise, long-standing partnerships, and commitment to operational excellence. Our track record spans multiple industries, making us a dynamic force in brand building and market expansion.
Whether you’re a global brand entering the Middle East, a distributor looking for a reliable partner, or a retailer seeking premium products — we are your gateway to success in the UAE and beyond.
To be a market leader and benchmark of excellence in the FMCG and confectionery sectors by consistently delivering quality, innovation, and customer-centric solutions across global markets.
To deliver exceptional products and services that meet the ever-evolving needs of our customers, ensuring satisfaction, loyalty, and long-term relationships based on trust and value.
Our Core Values
Customer-Centricity
We place the customer at the heart of everything we do — listening, adapting, and delivering to exceed expectations.
Integrity & Trust
Honesty, transparency, and mutual respect are the foundation of our relationships with clients and partners.
Excellence
We pursue excellence in quality, service, and execution to consistently stand out in the marketplace.
Collaboration & Shared Success
We aim to create mutually rewarding partnerships that drive collective growth and long-term success.
Customer Focus
We prioritize customer satisfaction above all else, listening attentively to their needs, providing personalized solutions, and delivering exceptional value through our products and services.
Continuous Learning
We promote a culture of lifelong learning and professional development, empowering our team members to grow, innovate, and adapt in a rapidly changing world.
Community Engagement
We are dedicated to making a positive impact in the communities where we operate, actively supporting social responsibility initiatives and giving back to society.
Teamwork
We value collaboration, respect, and diversity, recognizing that our collective strength lies in the synergy of our team members’ skills, expertise, and perspectives.
Your Trusted FMCG Partner With a Sweet Focus
At Buhumaid General Trading, we specialize in the wholesale, distribution, repacking, and brand management of fast-moving consumer goods (FMCG), with a dedicated focus on confectionery. Since 2014, we’ve been a reliable partner to international brands, retailers, and distributors—delivering consistent quality and market-specific solutions.
Strategically based in the UAE, we serve as a central hub—importing globally recognized brands and re-exporting them across the GCC, Europe, Africa, and Asia.
We are proud to manage the global confectionery brand Sweet Factory, featuring a wide-ranging portfolio that includes:
- Gummy jellies
- Lollipops
- Sour belts
- Toy candies
- Chocolate treats
To support the growing needs of our B2B customers, we maintain over 100 SKUs in ready stock at our HACCP and ISO-certified warehouse in Jebel Ali, enabling fast, reliable fulfillment for bulk orders, private labeling, and customized packaging requests.
Sweet Factory continues to expand across retail and wholesale channels, bringing joy to consumers worldwide through quality, creativity, and trusted distribution.
Our Commitment
We are committed to establishing ourselves as a trusted, innovative, and influential player in every market we serve. Through:
We strive to set new industry standards and remain at the forefront of the FMCG sector — delivering value not only to our customers but also to our partners and communities.