Your Trusted FMCG Partner With a Sweet Focus
At Buhumaid General Trading, we specialize in the wholesale, distribution, repacking, and brand management of fast-moving consumer goods (FMCG), with a dedicated focus on confectionery. Since 2014, we’ve been a reliable partner to international brands, retailers, and distributors—delivering consistent quality and market-specific solutions.
Strategically based in the UAE, we serve as a central hub—importing globally recognized brands and re-exporting them across the GCC, Europe, Africa, and Asia.
Sweet Factory continues to expand across retail and wholesale channels, bringing joy to consumers worldwide through quality, creativity, and trusted distribution.
Delivering Excellence Through Our Core Services
From wholesale and private labeling to brand management and global trade, we deliver end-to-end services tailored for your business growth.
Wholesale (B2B Access)
Seamless bulk ordering of jellies, toy candy, and lollipops for retailers and distributors through our secure B2B platform.
Customized Packaging & Private Labels
Tailor sweets to your brand with custom packaging, co-branded solutions, and language-specific labeling.
Brand Management
From market strategy to portfolio planning, we help position your brand for growth across local and international markets.
Import & Export
Reliable import and export of confectionery and FMCG products across the GCC, Europe, and beyond with full regulatory support.
Buhumaid General Trading is proud to be part of the Buhumaid Group, a trusted name in the UAE’s business landscape for over 25 years. Since 1996, the Group has built a solid reputation for accelerating the growth of international brands and empowering local ventures, providing them with the strategic direction, infrastructure, and market insight to thrive across the region.
Backed by decades of experience, Buhumaid General Trading draws strength from the Group’s deep-rooted business expertise, long-standing partnerships, and commitment to operational excellence. Our track record spans multiple industries, making us a dynamic force in brand building and market expansion.
Whether you’re a global brand entering the Middle East, a distributor looking for a reliable partner, or a retailer seeking premium products — we are your gateway to success in the UAE and beyond.
Products
At Buhumaid General Trading, we offer a vibrant and versatile range of sweets ,confectionery and FMCG products designed to delight customers and suit a variety of retail and wholesale formats. Our core categories include:
Our brand portfolio includes:
Bulk Jellies
A wide selection of colorful, chewy jellies in different shapes and fruity flavors, ideal for pick-n-mix counters, repacking, or bulk retail.
Jellies (Prepacked FMCG)
Ready-to-sell prepackaged jellies in attractive retail formats — combining shelf appeal, convenience, and taste.
Lollipops
Handcrafted lollipops in playful shapes and unique flavours, offering visual charm and great taste for all age groups.
Toy Candy
Creative and interactive toys paired with sweets, designed to engage children and enhance impulse sales.
Each brand represents excellence, innovation, and superior taste, making them a preferred choice for retailers, supermarkets, and specialty stores.
Partnering for Success in FMCG and Confectionery
At Buhumaid General Trading, we take pride in our strong and trusted relationships with international manufacturers, leading retailers, and distributors across the region. Our commitment to quality, consistency, and innovation has helped us forge long-term partnerships with some of the most recognized names in the FMCG and confectionery industry.
Our Products Are Available Through
By partnering with top-tier industry players, we ensure that our brands are delivered seamlessly and efficiently — reaching consumers wherever they shop, both in-store and online.
Meet Our Team
At Buhumaid General Trading, our success is driven by our people —
a team of industry experts, strategic thinkers, and passionate professionals who bring extensive experience in FMCG distribution, retail strategy, and global market expansion.
Each member of our leadership team plays a pivotal role in:
- Strengthening partnerships with global and local brands
- Driving innovation in product offerings and retail strategies
- Ensuring operational excellence across our manufacturing and distribution network
Mr. Abdulla Buhumaid
Chief Executive Officer
Lisa Rosén
Group Managing Director
Ms. Lisa Rosén joined the company at its inception in 1996 from her native Sweden with the initial task of launching several retail concepts in the UAE. The scope broadened very quickly and Ms. Rosén expanded the company’s horizons throughout the GCC and beyond. Over the years she has led the group into a number of new industries and built a diverse team to support its many new ventures.
Vijoy George
General Manager
Enquiries & Contact
Interested in partnering with us? Have a question about our products? We’re here to help!
- Street 95, Jebel Ali Industrial Area 1 Dubai, United Arab Emirates
- +971 4 881 21 64
- hello@buhumaid.ae